Car Wraps

The Benefits of Car Wraps


The sun, rain, and wind can all take their toll on a vehicle’s exterior as it ages. Not too long ago, a driver who wanted to restore the appearance of his or her ride only had one option: repainting. Now, drivers can choose from a wide variety of car wraps that will both restore the vehicle’s appearance and protect it from future damage.

Not sure if it’s worth making the switch from automotive paint to vehicle wraps? Read on to find out about a few of the benefits of car wrapping that could change even the most traditional driver’s mind.

Tons of Options

When drivers have their cars repainted, they only have so many options when it comes to altering the vehicles’ styles and adding touches of flair. Car wraps, on the other hand, can be customized to match a vehicle’s interior or exterior and they come in all kinds of colors and designs.

Whether drivers want basic, single-tone vinyl wraps or a fully customized design, the results will be sure to turn heads. It’s important to work with a body shop that has experience designing and applying car wraps. Drivers in Denver can head online to learn about one shop that has an excellent reputation for custom car wraps and other customization options.

More Economical Than Painting

The cost of performing a showroom-quality custom paint job can be prohibitively expensive. Many drivers pay upwards of $10,000 to have their favorite cars repainted, and even at those prices, there’s no guarantee that the results will be 100% flawless.

Wrapping a car is a much more affordable option. It only takes a couple of days to apply even a custom wrap, and the material costs are much lower. Plus, drivers who opt for wraps instead of new paint jobs don’t have to worry about how it will affect the resale value of their cars over time.

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Protection From Abrasions

High-quality car wraps are nowhere near as prone to scratches and abrasions as automotive paint. Even with a clear coat, automotive paint can wind up sustaining scratches due to normal, everyday activities like clearing off snow, cleaning the vehicle using cheap materials, using bike racks and roof racks, or even accidentally brushing jewelry against the car door. Car wraps don’t have that problem.

Hide Minor Imperfections

Installing a car wrap won’t just help to protect the vehicle from scratches and abrasions. It can also restore a car’s appearance without having to pay for expensive bodywork. Wraps will only cover minor surface damage like scratches, abrasions, and minor dents, but that can make a huge difference when it comes to improving an older, well-loved vehicle’s appearance.

Ease of Maintenance

Not all drivers enjoy all the washing, polishing, and buffing that’s required to keep a traditionally painted car looking its best. Car wraps reduce the need for routine maintenance by protecting the vehicle’s surface. 

Vehicle wraps can sustain damage from smog and other airborne particles in congested areas, but preventing it is a simple matter of washing the car down periodically with a non-aggressive detergent and rinsing it off. There’s no scraping, brushing, or polishing required.

Ability to Rewrap Individual Parts

If drivers do start to notice localized signs of wear to their vehicles’ wraps, they can rewrap individual parts instead of paying to have the whole car re-treated. Matching a vehicle’s original paint job can be tough, especially since paint tends to fade after prolonged exposure to the sun. Matching the original wrap is a simple matter of heading to an auto shop and having them replace the damaged panel.

Change Colors and Styles as Desired

Most people don’t repaint their cars every time they want to change their personal styles. Repainting is too expensive and time-consuming to make that a practical option. Installing car wraps, on the other hand, is quick and affordable, which means drivers can easily have their wraps removed and replaced whenever they want.


Protect the Vehicle’s Resale Value

Most secondhand car buyers want to purchase vehicles that still have their original finishes. Unfortunately, the majority of basic car colors are pretty boring. Drivers who want to make more of a splash while they’re heading down the road often avoid painting their cars vivid colors like yellow or pink because they know it will reduce their vehicles’ resale value.

When people choose custom wraps instead of repainting, they don’t have to worry about whether their personal stylistic choices will be appreciated by the masses. Drivers can go ahead and have their cars wrapped however they want without worrying about resale values. When it comes time to sell, they can simply have the wraps removed to reveal the flawless original paint job beneath.

Advertising Opportunities for Business Owners

Since vehicle wraps can be customized, they offer a perfect opportunity for small business owners who want to advertise their goods or services without breaking the company’s budget. Just think about it. In crowded cities, thousands of people will see the eye-catching graphics on a wrapped company truck or van every day.

On average, auto wrap advertising only costs around four cents per thousand impressions, or views. That average cost is significantly lower than any other form of print advertising. Outdoor signs cost an average of $3.56 per thousand impressions, and taking out newspaper ads costs an astonishing $19.70 per thousand impressions. Car wraps are obviously a more cost-effective form of advertising.

Avoid Violating Lease Agreements and Voiding Warranties

Repainting a car will usually void its warranty, which can create some huge headaches for drivers who own their vehicles. Similarly, most automotive leases don’t even give lessees the option of repainting. However, neither warranties nor auto leases typically include provisions that preclude installing automotive wraps.

The Bottom Line

Automotive wraps offer a less time-consuming and more cost-efficient alternative to traditional repainting, but that’s not all they do. Car wraps are also highly customizable, eye-catching, and durable. They protect the factory paint job, reduce the car’s chances of sustaining scratches or abrasions, and can even cover minor imperfections. There’s really no downside to installing high-quality car wraps.

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