Coronavirus has affected businesses and has led to a volatile economy. According to recent reports, around 1.4 to 2.4 million businesses in the US could close permanently. While this pandemic has put small and medium companies at risk, this risk can be managed by turning to technology.
In simple words, small businesses need to explore online avenues to serve their customers and survive this pandemic phase. Here we have discussed why your business should invest in SEO during COVID-19 pandemic.
People Are Increasingly Searching for Products Online
The social distancing and the risk of infection are keeping people indoors. However, people still need things to lead a normal life at home. According to experts at https://www.firstpage.hk/zh/, Internet traffic has surged exponentially during the COVID-19 pandemic. Many people are using the Internet as a source to get their daily and essential supplies.
If you want your business to survive and succeed in the COVID-19 pandemic, you need to invest in SEO. Investing in SEO will ensure your website will appear at the right time when people are looking for products and services you offer.
Just having a website is not enough. If you do not invest in SEO during a pandemic, your customers might never know your business exists (online). The result is they would be switching over to your competitors to find the products they need.
People Still Need Your Services
Coronavirus has affected the way we live. The world has changed temporarily. It does not mean people don’t need your services. They do but the only difference is you have to reach them. As mentioned earlier, most non-essential businesses are closed during a pandemic.
Organic search and PPC can help you reach customers with buying intent in this economic environment. It doesn’t mean SEO can bring an inflow of customers immediately. You can run Google Ads campaigns for a few hours in a day to reach customers who need your services.
SEO Is Easy to Measure
The objective of investing in SEO is gaining a higher ranking in search results. You can easily find out how much effective SEO is in increasing the flow of customers. SEO is easy to measure. If you are not ranking high for specific keywords due to competition, you can change your target keywords.
You can also implement other SEO techniques like link building to improve your search engine rankings. Several metrics can be analyzed to judge the effectiveness of your SEO campaign. SEO is reactive by measure. In simple words, if you choose keywords with strong buying intent, you see the rate of conversions increase.
You Need to Prepare Your Business to Succeed After Pandemic
We don’t know exactly when things will become routine again. We can only hope the pandemic ends soon, and the way of life and business will return to normal. You may need time to recover loss after the pandemic is over. Though the way of life returns to normal, some things are here to stay.
For example, search engine marketing will continue to make our lives easier. A large number of people buy online due to the convenience and time-saving aspect. They will continue to explore online sources even after the end of the pandemic. Hence, you need to prepare your business for this new world order.
If you invest SEO during this pandemic, your website is more likely to reach the top for target keywords by the end of the pandemic. This would be a win-win situation for your business. SEO will not only provide you with a steady flow of customers to keep your business afloat but also help bypass competition after pandemic ends. Implementing SEO during the downtime will help you when the market becomes normal again.
To ensure your business does not suffer huge losses during the pandemic, Google has offered a complete guide on how you can use Google My Business to turn the table in your favor.