Do you want to promote your blog? Here we will discuss the Proven SEO Tips for Optimizing Your Blog. When someone talks about optimizing blog posts, they usually mean SEO (Search Engine Optimization).
This is an important factor, but do not forget that optimizing and improving the user experience is also important, taking into account your target audience. What this specifically means will depend on the targeted audience of your blog. Everything would be too simple if it were only necessary to write easily and intelligibly.
However, the manner and approach of your texts should be dictated by your audience. For example, an engineering blog will never have the same language as a crop blog or economy. What do we mean? You must be familiar with the realities to effectively monetize your traffic. Ready to get all the best tips and become the king of blogs?
Then go ahead!
Table of Contents
#1. Learn all about your audience
First, you must be aware of your niche and competitors. This is not as easy as it sounds, especially if you are just starting, but make sure you always encourage your audience to communicate with you.
Always post a call to action for your readers who want to post a comment with suggestions or their opinion. If you can support this initiative, it will help you in the future, and your readers will be grateful to you. Advertisement, while we are talking about this, why not take a look at these examples?
As you can see, you can add a call to action, and likes, and “share”, and even subscribe to your newsletter.
Optimize your blog for SEO with a call to action you can also include a survey, if at all. But try not to overload visitors, because they voluntarily give you time and do not want to spend it on uninteresting things. May you read: how to use perfect headings in articles.
#2. Optimize the boot time … before it’s too late
Nobody usually thinks of this as an important factor, especially because most writers and bloggers are not techies.
Amazon has published statistics that for every 100 milliseconds of acceleration at boot, there is a 1% increase in profit. And this is not a joke! And by the way, it’s not so hard to do!
Nowadays, there is an incredible amount of WordPress plugins and outsourcing services that can help you! For example, Google Page Speed. google page speed insights as a bonus, it would be nice to figure out where most of your visitors come from, so then you could choose the right location for your hosting/servers.
Google Analytics or any other analytics service that works with demographic information will help you with this. Believe me, the world is changing, and we should pay more attention to the mobile market because almost 80% of online users use smartphones daily.
Already half of all Internet traffic falls on mobile phones! From this follows such a conclusion – either it is necessary to optimize for mobile, or you should not do this business at all. And the most interesting thing is that adaptation will not cost you a penny.
Now you can find a large selection of online resources that will help to adapt your site and create pages for mobile users. Again: you can use the plugins available on WordPress. They are great for such work and allow you to optimize and update your site.
#3. WordPress SEO Plugin – Easy
Some great plugins will ease your suffering with SEO optimization! They help in your work and allow you to use the right methods of working with SEO. Yoast is the most popular of WordPress plugins. And, indeed, this is the most powerful and complete WordPress SEO plugin available at the moment.
It includes a snippet editor, and analysis of pages in real-time (which helps to optimize the content of your pages), image headers, meta descriptions, XLM site maps and many other cool features that are useful in optimization and available to you with full complete! SEO friendly blog with WordPress SEO plugin.
This plugin allows you to enter keywords that you want to optimize (note that in the free version you can use only one keyword). After adding all the words and content, just follow the provided tips and instructions.
#4. User experience matters
Keyword search is very important, but the algorithms of modern search engines increasingly attach importance to user experience or “user experience”.
This means that Google pays more attention to the length of time users spend on your blog and the number of pages viewed, rather than the site’s optimization itself. You may read: How to optimized your website for the search engines.
#5. Focus on long keywords
More precisely, these are just slightly longer keywords than you are used to using. For example, instead of writing a post titled “auto insurance,” try writing a more comprehensive description of “affordable auto insurance in the US.” It’s easy enough if you know your niche and audience.
You need to try long create the long article, if you have an idea for a long article, then try to divide it into several posts, creating a series.
This helps make your blog more user-friendly and improves your SEO in some way, as you can place cross-links in these posts, which in theory are more likely to be used.
#6. Write conveniently
Your writing style should match your audience. Moreover, it should be pleasant for you. You know your abilities, so work on it – adapt and change the style with ease, this will give you more opportunities!
There are tons of blogging instructions on the Internet, but don’t blindly follow them! Yes, brevity is the sister of talent. Short sentences are easier to learn, but your readers always have the final word!
Do not try to gain the confidence of a self-taught critic or self-proclaimed expert, speak with your audience, about her and on her behalf.
Since the culture of text skimmers is now very developed on the Internet, you should make your texts easier to read by breaking them into short passages with short spaces around. Divide all this into sections with sonorous names, use bold, italics, and other formats where necessary.
Lists of paragraphs will also give uniqueness and readability, allowing you to better understand the structure and composition of the article.
It is also important to write about what you understand and what is interesting to your readers. Do not write how Nietzsche’s works influenced you if you had never read them. Do not fall for fashion and trends, always try to provide quality content that is of interest.
#7. Be unique
You need to write unique content; this will give you an advantage over competitors. Try to write unique texts, not “technically unique”, but those in which you added something from yourself.
After all, visitors are interested to see your opinion and experience, their attitude to the topic, and not “water”. Use the well-known skyscraper technique. If something has already been written and posted on your topic, do it even better.
How to do it? Try to make the text longer by adding more details and proven facts to it, you can also add your opinion and personal experience.