Marketing a gym is one of the crucial aspects of running a successful fitness center. Whether it is a chain of gyms or a small athletic club, there are key strategies owners can use to remain competitive in the local market. Word-of-mouth is good, but it is not enough in today’s digitally connected world. So, how can you compete in a crowded fitness industry? Here are promotional tactics to drive new memberships.
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Swap Your Gym Marketing Campaigns
One of the secrets to a gym marketing campaign is relevancy. Did you know you can put on center stage the success stories of home fitness routines to attract more subscribers? Now that most people are working out from home, they want practical exercises to apply in their backyards. Now is the right time to change your message to conform to the new stay-at-home situation. Start hosting influential trainers while your gym is temporarily closed. Consider virtual community events through your digital fitness platform. Get more information from UpSwell on how to integrate these tactics. It pays to learn guidelines from pro digital marketers on how to boost online personal training.
Summer Slimdown Promotions
A summer slimdown program is ideal for women hoping to work out in the warm season. Fitness motivation should start early to attract as many women as possible. The buzz should include such elements as a toned summer body and fast weight loss. Make this a high-intensity class running for six months and must be different from regular workout sessions. Let the earliest members register at a special price. Once they begin the fitness journey and love the outcomes, they can continue with a long-term gym membership. It is imperative to have clients commit to their goals when the idea is at the top of their minds. It is a sure way to get the maximum participation rate. You might want to run this promotion every year.
Give Prospects a Reason to Choose Your Gym over Competitors
One of the biggest mistakes local gyms commit is blending with competitors. Truth be told, there are countless fitness centers no matter where you go. Before spending dollars on any marketing campaign, think about the cutthroat competition out there, from mega-corporate gyms to home exercise systems. The big question is how to stand out from the rest. What is your USP or unique selling proposition? This is all about the value of your business. What are the specific gym services on offer, the reasons you are in business, and how do you train better? Use the USP in business cards, web pages, fitness postcards, and social media posts.
Involve the Existing Clientele
Existing gym members are a wonderful resource, but you must know how to use them. One way to leverage their assistance is through incentives such as discounted rates whenever they refer friends and family members. Attendance-based rewards also work well. Most gym attendees come with specific fitness goals. After hitting their milestones, consider giving them spa experience, new workout plans, free personal training sessions, or cheaper rates. When offering incentives, be careful not to push unrealistic goals and avoid over-marketing. Put limits on the activities that members can engage in as well as time spent in the gym. To monitor their activities, install USB devices on workout machines or mobile apps that everyone can use to update their progress. Useful reviews will go a long way in promoting your fitness club, so it is good to have varying and informative rating systems.
Engage People Remotely
With remote fitness and working popping up every day, fitness enthusiasts are adapting to the new lifestyle. You don’t have to meet customers face-to-face to train them. The channels and methods of communication play a big role in the success of your business. Instagram and Facebook Live are great tools to build your brand while remaining authentic. If you are in a position to stretch your budget, consider having an integrated digital marketing plan. This involves a mixture of paid social media ads and search engine optimization. An integrated campaign can cover a huge area. The outcomes are often bigger when your training program is visible across multiple digital channels.
Advertise Video Content
By now, you ought to have a YouTube channel to promote your workout videos. Consider YouTube ads, which are like Google’s pay-per-click advertising. With two billion active users on YouTube, your video content could reach an unimaginable audience. Choose where to direct the adverts and the type of content that should pop up as an ad. However, you cannot choose specific channels to advertise alongside. But you have the freedom to pick a location, age group, user interest, and demographic. YouTube audiences spend more time on their favorite channels than on blog posts or social media content. If your ad comes with a skip option, the first five seconds are free. That means you only pay for parts that people actually watch.
Free One-to-One Session
With a fitness blog, you can create landing pages where visitors sign in via social media and emails. It would help if you offered a free personal training day. Those who want further training can register to have their personal instructor every day. The good thing about new sign-ups is that you get crucial details that you can use to send more information about your gym. People like to claim free offers, so they will be leaving their emails. Remember, they are testing your services, so you have to woo them the right way. If they like what you have on a free session, they might just sign up immediately. Worry not if they don’t join your classes right away. You can always send valuable content for their perusal.
There are countless ways to market a fitness center. Modern society tends to gravitate more towards fun and engaging campaigns. Consider integrating digital marketing to promote your workout programs straight to prospective clients’ devices, emails, and social media accounts. Targeted marketing will be an investment you will continue to see rewards from in for months to come. Grab your chance today to expand your reach over and above your current physical location. Ponder the tips here to know exactly where your marketing efforts need to be directed.
