When the world thought that there’s no way we can innovate more, Jeff Bezos was sitting in his garage and thinking about his book-orientated business. However, things went a little sideways, and the store with a strange name resembling cadavers and corpses suddenly turned into Amazon – a place that is as big and as powerful as the river itself!
But that makes us wonder, what really happened and what techniques Bezos used to achieve dizzying advances in eCommerce and technology? In reality, when things do not go as planned, they usually fail and not the opposite! However, as you can see by the example of Amazon, sometimes you can achieve what you really want even when things go sideways!
What is the Secret?
As a business owner, Jeff Bezos understood that if he wants to be a millionaire, he should do something that is irreplaceable and unique. What was so special about Amazon? Let’s see!
Customer Service
t’s be honest, Amazon created customer service! Bezos always knew that if you want to earn money, you have to play your cards right and affect those who are ready to pay you. Well basically, that’s what Amazon did and why it became so successful! As Bezos himself says:
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better,” and let’s be honest, this strategy works!
To make sure having fantastic customer service is not just a concept, Amazon even created certain guarantees for that! For example, it encourages its sellers to provide top-notch service by giving them the opportunity to win the buy box. What’s more, it punishes its sellers by getting their Amazon account suspended! An Amazon suspension is a way of protest against sellers who are disobeying Amazon policies and harming the customer service.
As you can see, Amazon does not stop on what it has! It still improves its customer service and techniques to satisfy its buyers!
Innovation
Amazon is one of the most innovative companies you have ever seen! It always innovates and creates new services and programs! If you follow Amazon on Twitter, you will constantly notice new programs, new opportunities and possibilities! Every time it innovates, there’s one more customer who joins its team; everytime it creates a program or organizes an event, one more customer thinks what a wonderful place Amazon is!
As Bezos once said, “the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”
Recruitment Techniques
Amazon knows whom it should hire and why. Amazon’s team consists of competent individuals who are able to grow and educate themselves. If you look closer at Amazon Leadership principles, well-chosen people, who eventually become leaders, raise the performance bar with every hire and promotion. “They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.”
As you can see, Amazon hires and develops the best people. This also concerns sellers who are trying to earn money and work on Amazon. And do you know how Amazon teaches them a lesson? By showing them what an Amazon suspension looks like and what it feels when they have their Amazon account suspended! So, if you have the right team and are able to eliminate the rogue and dishonest ones, you will achieve success because even business is a team work!
Now that you know how everything turned upside down and made Amazon famous, go ahead and work on your own business! You will succeed wherever there are satisfied customers, innovations and good staff: you just need a pinch of motivation!
