It can be difficult to come up with Google advertising ideas, however, if you have the correct help that has worked with you to develop a solid strategy then it is well worth the effort. With approximately 3.5 billion searches per day, Google provides you with an incredible opportunity to reach the right audience for your products. A solid Google ads strategy could see you dominate the market sector that you are advertising to, especially is your competitors aren’t using them.
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How does it work?
You may well have noticed, Google search results (all 2.3 million of them every second of every day!) are littered with advertisements, these paid advertisements are an extremely effective way of driving qualified and relevant traffic to a website. Probably the top reason why businesses of all sizes use them to target people who are looking for their specific product or service. Google provides this service on google.com via Google Ads (previously known as Google AdWords).
There are two sections of paid Google ads on the Google search engine results page (SERP) that Move Ahead Media’s Google Ads services can help you master, one over the ‘natural’ or organic links and the other at the bottom of the search page. To indicate their paid status, Google places a small green ‘Ad’ label around them. Google also provides remarketing and banner ads, collectively known as ‘Display Ads,’ through the Google Display Network (a collection of partnered third-party websites).
Use Google Ads that provide results
When you use a Google Ads campaign, it can become one of the most effective ways for any business to generate new traffic, leads, and sales. The best way to determine whether you should try such advertising for your business is to consider the below points;
- Investigate your keyword traffic potential – If your product/keyword(s) services only receive a few hundred searches per month, your offering is likely too niche for Google Ads to provide a significant boost.
- Determine your available time, marketing budget, and product offerings – Examine your current product(s) and key sales drivers to see if ads will generate enough return for you to justify the investment.
- Research your competitors – Investigate what your competitors are spending money on and what keywords are working for them.
- Become familiar with the various digital marketing platforms – There are several platforms for your ads to appear and, numerous methods and mediums to test and develop using Google Ads, such as YouTube video, Gmail campaign, banner ad, mobile retargeting, and so on.
Improve your return on investment with targeted ads
Now that you know a little more about what Google Ads are, how and why you should use them, you’ll want to consider the concept of Google Ads management. With the correct help you can make the most of targeted ads, advertising has grown massively over the last decade, so using audience targeting methods can make all the difference. Without a doubt, online advertising is a war and you will likely need some back up! When taking on a digital marketing presence your competitors are also fighting for the same target audiences and potential customers so it’s crucial that you are on the ball and have an edge.