Various aspects may be holding you back when it comes to ranking websites, so you will need to go through everything carefully to ensure your SEO is strong. There are lots of things that you can do that will increase your website’s health in the eyes of the search engines, which will also help you to rank. Below are some of the different things you may be struggling with to rank your website and drive more traffic to your website.
The Wrong Keyword Selection
One of the most vital aspects of any SEO campaign is the keywords you choose for your website and getting these wrong can hold back your site. If you have selected keywords that the search engines do not think are relevant for your site, you will struggle ranking for them. You must do a lot of research to ensure you select the best keywords and phrases to focus on and drive traffic to your website. You may wish to consult with a reputable digital agency to help you with this. You can find excellent Brisbane SEO services or experts in your local area who can help you with this facet of your digital marketing campaign.
Your Website Content Is Thin Or Not Relevant
The content you have on your website is also vital to get it ranking where you want, and if your content is thin, you may need to address this issue. You can also find what content is on the site is not relevant to the keywords you are optimizing for in the eyes of the search engines, which can hold back your site. You will want to ensure that you have plenty of high-quality content that is unique, relevant, and engaging to help increase your website rankings. A paragraph or two of content stuffed with keywords will not cut it, and you need to keep both the search engines and the users in mind when creating the content for your website.
Your Onsite SEO Is Weak
You can also find that having weak onsite SEO is holding back your website from ranking as the search engines are unsure of what your site is all about. There are many factors of onsite to look at. There is plenty of information available freely online that you can use to teach yourself about this aspect of digital marketing. If you do not have any web development skills, you will need to hire a web developer or use the services of a reputable agency to help you with this and make it stronger to increase your rankings.
If you have done some link building in the past, you will want to do a backlink audit and check the quality of the inbound links to your website. Many cheap SEO agencies will use low-quality backlinks, which can be detrimental to the success of their client’s websites, so you will want to do a backlink audit and go through it thoroughly. Check all the low-quality links pointing to your website and disavow any that are not good. As you cannot control who points a link to your website, you should do this every few months to check your backlink profile.