8 Effective Ways to Use WordPress as a Business Marketing Tool

Business Marketing

WordPress is one of the popular open-source website creation tools in the world. A majority of the websites found on the internet are developed on WordPress. While there are numerous applications of this tool, it can also help boost the marketing efforts of a business.

1. Helping the site’s images load faster:

Google prefers those websites at a higher rank that loads faster. However, using too many images can slow down the website’s loading speed. With the help of WordPress plugins like WP Smush, you can reduce the file size of the images and help boost the loading speed of the site.

2. Developing landing pages quickly:

Creating high-quality landing pages for a new product is quite easy on the WordPress platform. With the help of plugins like SiteOrigin Page Builder, you create a page from scratch, without any technical knowledge. Having quality landing pages on the website boosts your SEO.

3. Exporting leads directly to sales CRM:

For lead generation, you can use WordPress to directly import/export contact information into the customer relationship management (CRM) system. Marketing automation plugins like Leadin will convert any contacts on the website into a contact record in the CRM.

4. Optimizing the posts for more shares:

Social media shares help boost your website’s visibility in search rankings. To make your posts more sharable on social channels, you can use the plugin AddToAny Share Buttons which allow readers to share any page. Another plugin, Quoteability lets users tweet a portion of the post.

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5. Checking the broken links:

Having broken links on the website can affect its SEO. The good news is that WordPress can help you fix them or get rid of them. Use the plugin Broken Link Checker. It will parse your posts to identify broken links (if there are any), which you can edit from the dashboard.

6. Enabling rich snippets:

Rich snippets can help improve the search traffic of your website. WordPress allows you to create Rich Snippets for your pages, even if you don’t have the technical skill. The plugin named All in One Schema Rich Snippets lets you configure snippets in just a few steps.

7. Making the website mobile-responsive:

Google loves mobile-friendly webpages. If your website is not optimized for mobile, you will find it difficult to receive a better rank in Google’s SERP. Thankfully, WordPress has numerous free and paid themes that are already optimized for mobile. Choose the one that suits your needs.

8. Optimize every blog post for SEO:

For better content marketing results, you need to make sure all your blog posts are properly optimized. While there are a number of WordPress plugins to boost SEO, experts recommend Yoast, which allows you to customize your SEO, and shows the readability score of the posts.

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Use these WordPress tricks to improve your marketing efforts and witness a significant change in your marketing outcomes.

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Author Bio:

Suhana is a passionate blogger and digital marketing enthusiast. Suhana Williams is one of the most talented assignment experts who also provide assignment help through Myassignmenthelp.com. She enjoys the ever-evolving world of digital marketing and loves to share her opinion on every possible update with her audience. When not creating magic with her words, you can find her sky-diving or trekking in the most bizarre locations. 


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