Shopping habits have changed. More and more people are re-stocking their wardrobes at a touch of a button. Though it makes it far easier to spend your hard-earned cash, most businesses are jumping at the opportunity to market to their customers online. Here are five digital marketing tips to Refine Your Digital Marketing for your fashion and apparel business.
Social Media Marketing
Fashion and apparel are a visual industry. You are selling looks. Therefore, you need to reflect a visual approach in your marketing. Make use of social media platforms that offer great visuals such an Instagram and TikTok. Not only will you be able to connect with your audience ad build a relationship with them, but you can show off your products well. Nowadays, you can integrate your ecommerce store with social media platforms such as Facebook and Instagram which allows followers to browse your product catalogues from social and follow direct links to buy. Going one step further, you can enlist a handful of influencers to advocate your brand online to increase your reach and entice new audiences. They can showcase your fashion apparel in their videos etc.
People love customised products and can easily be influenced by personalised recommendations. Most customers want personalised messages attached to their purchases. Examples include pin badges with their names, gift notes, engraving, personalise gift wraps.
What’s more, customers don’t just want personalised products, but they want their whole experience to be personalised by your brand. Personalisation is key to successful fashion marketing campaigns. Your audience want to feel heard and valued. Therefore, your marketing approach should do just that.
Get Mobile & Leverage Tech
Owning a website is a must for prospering online, especially in fashion and apparel. However, more and more, consumers are gradually substituting their keyboard for screens and are opting to browse the web and buy online using their smartphones. This is especially important in the fashion industry because many consumers see things they like as they browse social media. If they happen to see something you offer but can’t load it on your site, then they will likely go to a competitor.
With rapid advancements in technology in general, it’s important to keep up to speed on the newest technologies. Chatbots are one example of AI that can offer your customers 24/7 guidance as soon as they land on your website. If your users have a question, they’re there to answer it. This benefits the buyer journey and improves the likelihood of purchase.
Up Sell Existing Customers
Remarketing is selling to existing customers. Targeting people who have already visited your website in the past is beneficial since they are already invested in your business. Remarketing allows you to improve your brand exposure, is better audience targeting, and leads to higher conversion rates and improved ROI.
Start a Blog
Starting a blog is a really good idea for a fashion and apparel business and a way to Refine Your Digital Marketing. It will help your online presence improve remarkably, permitting it is done right. A blog is a hallmark of content marketing that does everything from improving your organic search rankings to exposing new users to your brand, blogging is one of the most important marketing tools you have at your disposal. Look at it this way, every blog creates a new landing page for your audience to find you with.